I didn’t pay anything to download Radiohead’s “In Rainbows.” I skipped the whole going to the band’s website to get it and found it online as a BitTorrent. As I understand it, my wait time was significantly less.
So, I paid nothing for the album. I would rather the band paid me directly to listen to it.
I don’t particularly understand or like Radiohead. The new album sounds like what would happen if Edge and Bono decided to write songs devoid of melody, hook and structure. I don’t find their songs “genius-like” and I certainly would never consider them something akin to Pink Floyd, who as anyone knows, can write amazing songs having the aforementioned melody, hook and structure.
The story is that Radiohead put the album online and then said to their fans, pay whatever you want for the album. You get to choose. I paid nothing. I could have paid nothing at the official site for the album. Apparently though, fans felt the band deserved a little something for the effort.
After Radiohead announced it would allow fans to download its album for whatever price they chose, about a third of the first million or so downloads paid nothing, according to a British survey. But many paid more than $20. The average price was about $8. That is, people paid for something they could get for free
So if my math is correct, Radiohead put something out on the internet for free. Asked fans to pay whatever they wanted and basically pocketed eight million dollars (average price $8 + 1 million downloads = $8 million dollars). That seems like a decent return on investment.
Gene Simmons does the same thing with the next KISS album in 5, 4, 3, 2, 1…..