Satisfying Minimalism

You know you have a brand that has become entrenched in popular culture when you can get away with a billboard campaign with nothing but words and color.

It can be risky to go minimalist in an ad campaign: what if your audience miss the point entirely and don’t realise who the ad is for? Yet McDonald’s has created a series of outdoor ads in recent years that have boldly expressed just how deeply the fast food brand is embedded in our collective consciousness.

It’s a clever campaign. I love that there’s no need to even include the McDonald’s arches here. Anyone seeing the billboard instantly knows.