Here’s a great Walt Disney phrase that I’d never heard before: Plussing.

It means taking your work a little farther. That one extra step.

Is there anything you can’t plus? Anything you can’t make simpler or cheaper? Anything you can’t make more remarkable, more elegant, more interesting?

Plussing means moving away from the safe, middle-of-the-road and finding a unique voice. It’s what I’ve tried to do with this blog, my writing, my stories, all my creative endeavors. It’s the one ingredient that marks every successful venture. Who dares wins.