Will Leitch, in his Medium column, opines on the latest Biden ad targeting Generation X.
We just want someone to remember that not being able to go see Wilco and Sleater-Kinney right now really sucks, man. But, of course, the slightness of this nod is proof of the overall concept. Remember, there are an estimated 65.2 million members of Generation X in the United States. That’s a lot of voters. And what do they give us? A little one-minute web-only ad with two seconds of The Pixies and five of the Beastie Boys. It is a sign of how little anyone cares about us that just giving us that much felt like the kindest thing any politician has done for us in years. And you know what? We will take it. This nation of latchkey kids will take any attention we can get.
I’m firmly entrenched as a Generation X kid, even though, for me, The Pixies and the Beastie Boys weren’t totally my scene. Of course “Sabotage” was freaking everywhere when it came out mostly because the video is so damn good.
The bottom line is the Biden ad is pretty cool and coolness is something I kinda, sorta want in my President.
The Beastie Boys have never licensed music to be used in a political ad…until now. And the use of "Sabotage" is perfect.
This is really good from the Biden campaign, featuring the owner of "The Blind Pig" in Ann Arbor.
— Holly Figueroa O'Reilly (@AynRandPaulRyan) October 18, 2020