How Roku used the Netflix playbook to beat bigger players and rule streaming video

, writing for CNBC, has a great story regarding Anthony Wood,
the founder and CEO of Roku and how he had his finger pressed firmly on
the pulse of television viewers and the future of TV. The best line is
right here:

Wood also noted that Roku’s relatively unchanging user interface and
simple remote control have appealed to customers because users want

Many companies just don’t really understand the attitude people have
when they’re watching TV,” said Wood. People want to sit there, drink
their beer, and watch TV.”

Incredibly inciteful and, in my opinion, super obvious.

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