HOW DOES THE NCAA MAKE MONEY AGAIN?

The Alston Case

In a unanimous ruling, the Supreme Court has upheld the the Ninth Circuit’s ruling that the NCAA’s restrictions on paid educational benefits violate antitrust law.

Directly, this ruling will have only moderate impact as it only affects payments tied to an educational benefit (say, the school providing athletes with a laptop, or paid internships.) The bigger impact came from the decisions, where even the conservative wing of the Court took the NCAA to task – Gorsuch outright called the amateurism rules “horizontal price fixing in a market where the defendants exercise monopoly control”, while Kavanaugh noted that the NCAA’s model would be clearly illegal in any other industry in the US.

It will be interesting to see how this plays out in the future. My simple guess is the “Olympic” sports like swimming, diving, gymnastics, wrestling, and the like will gone. Hope I’m wrong.

 

 

 

June 21, 2021 | Sports