Seth Godin on thinking about alternatives.

A simple substitute might change a habit.


Instead of a snack, brush your teeth.


Instead of a nap, go for a walk.


Instead of a nasty tweet or cutting remark, write it down in a private notebook.


Instead of the elevator, take the stairs.


Instead of doomscrolling, send someone a nice note.


Instead of an angry email, make a phone call.


Instead of a purchase seeking joy, consider a donation…

Good stuff, as always.




September 5, 2021 | Lessons