I have always found Jony Ive to be one of the more interesting creatives working today. It is his vision that catapulted Apple to the level it enjoys. This profile is wonderful, but I was struck by this bit right here about his most current company, LoveFrom.
One of the first employees hired by Ive was a full-time writer. (There are now more than 30 employees, many of whom worked with him at Apple.) Ive says LoveFrom is the only creative practice he knows of to have an on-staff scribe whose job is, in part, to help conjure into words the ideas that his team of graphic designers, architects, sound engineers and industrial designers come up with for its collaborations with Airbnb, Ferrari and others.
I’ve never heard of this practice. More companies should do this.