Imagination

ALL THE SMALL THINGS
John Lewis & Partners | Christmas Ad 2022

British department store John Lewis, who is known for its wonderfully creative annual Christmas adverts, shared their heartwarming video for Christmas 2022. It shows a man clumsily but unashamedly learning how to skateboard with the encouragement of his wife, and for a very good reason.

Puddles Pity Party and Postmodern Jukebox provided the soundtrack with a melancholy rendition of the Blink-182 song “All the Small Things”.

A tiny bit of wonderfulness is a good thing.